One of the biggest concerns when I talk to real estate agents is, What are the chances that my site will be found? After seeing the most recent survey on top real estate sites on the internet, I would say very good. Very, very good.
The big boys that we who follow the real estate market closely do not have the penetration in the market that we would assume.
When the top 10 sites comprise only 5.34 percent of the real estate searches, that is a huge win for the long tail. It also means that branding by the big boys is important but not overwhelming. Instead, focusing on the local seaches in your area has a great chance of being an effective strategy for the long term.