The Sum of All Fears: Shifting the Real Estate Brokerage Paradigm
It isn’t that real estate hasn’t experienced new business models before, or that brokers are scared, but new models are multiplying like rabbits. The amount and assortment that have emerged during the last decade have proliferated into a full four-page menu of choice, enough to mystify even the savviest of broker. And while everyone slowly absorbs the abundance of alternatives, time is not standing still and a reshape of the industry is already visible.
MLM, Annuity, Residual, Auctioneering, Flat-Fee, No Fee…there are so many interesting and exciting new models, but then there are also so many brokers clinging to the traditional model. It’s not that the existing model is all that bad, but with outdated compensation plans, weak infrastructure and unnecessary physical locations it is going to become increasingly harder to compete. Many will likely see their market share eroded over the course of the next few years with the gainers coming from both successful new models as well as traditional companies willing to adjust.
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